The Marcial Plan

A lot of focus has been placed on the nature of the column penned by Gene Marcial, such as this week's entry featuring REFR. Now, normally, such analysis smacks of attacking the messenger and doesn't have much of a place in serious discussion, but in Marcial's case the consensus is so clear and uniform it's worth nothing.

Marcial's column, by reputation, is the modern form of the old "tip sheet". It basically gives a "quick hit" on a stock, either as a growth story or an acquisition target. Frequently, the stock, like REFR, has already made a big run, but the suggestion is inevitably made that "it's not too late to get in". And, almost without exception, the featured stock makes a big run on Friday, the day after the article comes out. Again, REFR follows the model to a tee.

Subsequently, the performance of the stock is, sadly but not surprisingly, not so hot. To be sure, Marcial does pick the occasional true winner (blind squirrels and all that), but on the whole, one day after a Marcial column has the reputation of being one of the worst times to buy a given stock.

So far, as I said, REFR is acting little different, running up big on the Marcial article and then subsequently going nowhere. We'll of course be watching to see how things unfold.

I've had it suggested to me that Bob Saxe arranged for last week's article, but the fact that Marcial managed to find a portfolio manager willing to sound enthusiastic about REFR suggests to me that the article is at least partially not his doing. Others have suggested that this might be a cynical ploy on Robin Manners West's part to get out of an ill-thought-out position in one piece. That would be rather blatantly unethical if true, to the point where the SEC might even notice, so I tend to doubt it, but it should be noted that other fund managers have done exactly that in the past, so the possibility can't be completely discounted.