So how's that plan coming along?

Going back into the PR archives, I want bring out the REFR's master plan as articulated three years ago, at the 2002 shareholder's meeting.

Step one appears to be "having SPD demonstration products made in large quantities". That much they seem to have successfully accomplished. This was supposed to be a "promotional tool" to "increase awareness of SPD technology". That part doesn't seem to have worked so well. Neither the "100 station" radio show, nor the "14 million viewer" TV segment spurred enough demand to, say, keep SPD Inc. in business.

Skipping a bit ahead to founder Robert Saxe's comment: "InspecTech’s model is spectacularly attractive and should convince aircraft owners to equip their planes with SPD-Smart windows." (But didn't.) "By year-end many of the world’s hundreds of ‘Completion Centers’ in which aircraft are refurbished could have this product to show their customers." (But didn't.) "Completion Centers are already being used by InspecTech to market and install SPD aircraft windows." (Meaning, they outsourced the installation.) "I expect this to be a powerful sales promotion tool for SPD technology." (As with every other expectation Saxe has had, not so much.)

You get the basic idea. All these demonstration products served two purposes: one, to allow management to claim products were being made, and two, to make it appear to the shareholders that they were getting serious about marketing SPD.

It was enough to get the shareholders excited at the time. Three years later... the results speak for themselves.