Licensed to tout

I wasn't even going to bother with this item, but I'm kind of bored and the stock market in general isn't much fun to follow, so I thought I'd mention one item that arose from the text of GKN's license agreement, as related on the message boards:

In addition, LICENSEE shall promptly develop and maintain a web site relating to its business which prominently features LICENSOR's SPD technology and LICENSEE's relationship to LICENSOR, and shall participate at all major industry trade shows and conferences and engage in other marketing and promotional activities reasonably necessary to promote LICENSOR's SPD technology and LICENSEE's business relating thereto.

Now, this was framed in a context of "why would they agree to do this if they didn't really believe in SPD", but an equally valid take could be, the licensees are only carrying water for REFR because they're contractually obligated to do so.

Something to keep in mind, anyway, when you're wondering why, say, Thermoview would keep AlterLite featured on its front page years after its introduction when it was painfully obvious they weren't selling any of it, to say nothing of after the company itself filed for bankruptcy.