(This post originally stated in error that Isoclima's Chromalite trademark was registered. It is in fact not, a trait common to many if not most or all trademarks related to SPD.)
A rather amusing sidelight has arisen from Monday's "blockbuster" Isoclima/REFR press release. In the main text of the release, Isoclima General Director Alberto Bertolini talked about REFR's SPD-Smart Glass, "which we market under the trademark ChromaLite(TM)." However, at the end of the press release, the disclaimer reads: "CromaLite(TM) is a trademark of Isoclima S.p.A."
Okay, you say, so somebody made a typo, so what. Admittedly, not a whole lot but... what is the correct spelling of Isoclima's trademark? If one went to the Isoclima website, one might come across their R&D page, which includes a picture of a "test on electrochromic CromaLite® glass". But if one looked up REFR's most recent 10-K, one would find in the licensee trademark list (about five screenfuls down) that Isoclima's trademark name is given as "ChromaLite".
Now, maybe it's just me, but if I had this product which was supposed to be busting into this brand-new, multi-billion-dollar market for switchable glass, I'd think I'd make sure I knew how to spell my product's name. It certainly does leave one to wonder just how much thought Isoclima is really putting behind this whole marketing campaign.
Regardless, as the Vitrium show closes and REFR stock slips back in the direction from whence it came, leaving behind a brand new group of bagholders in the hole on their purchases of this stock, the fact that the press release that triggered their purchases at $4.70 and above contained such a basic error simply adds the insult to the injury.
Friday, October 07, 2005
Monday, October 03, 2005
The great debut
Good morning!
The Red Sox are in the playoffs, Bush has made a new Supreme Court nomination, but who cares about any of that because ISOCLIMA IS SHOWING GEN 2 SPD AT A TRADE SHOW IN MILAN!!!!!!!!!!!!!
At least that seems to be the proportion of reaction as REFR, in the $2's last week, soars over $5 (though perhaps only momentarily) this morning.
To be sure, there's some big-sounding talk in the release. Isoclima "plans" to introduce films more than four feet in width into the market. Isoclima is "working with" companies in the automotive industry. The film was "produced on large-scale equipment", though whether the equipment was actually used for large-scale production is another matter.
One thing shareholders can be legitimately heartened by is, at least REFR has not yet given up entirely. Now, whether this is a last gasp and last chance to get out, or REFR has more aces up its sleeve, remains to be seen.
One thing seems clear from the level at which the stock momentum washed out: at least one shareholder appears to be selling first and asking questions later.
Strap in. This may get good.
The Red Sox are in the playoffs, Bush has made a new Supreme Court nomination, but who cares about any of that because ISOCLIMA IS SHOWING GEN 2 SPD AT A TRADE SHOW IN MILAN!!!!!!!!!!!!!
At least that seems to be the proportion of reaction as REFR, in the $2's last week, soars over $5 (though perhaps only momentarily) this morning.
To be sure, there's some big-sounding talk in the release. Isoclima "plans" to introduce films more than four feet in width into the market. Isoclima is "working with" companies in the automotive industry. The film was "produced on large-scale equipment", though whether the equipment was actually used for large-scale production is another matter.
One thing shareholders can be legitimately heartened by is, at least REFR has not yet given up entirely. Now, whether this is a last gasp and last chance to get out, or REFR has more aces up its sleeve, remains to be seen.
One thing seems clear from the level at which the stock momentum washed out: at least one shareholder appears to be selling first and asking questions later.
Strap in. This may get good.
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