Never let it be said that Research Frontiers is not a green-conscious company.
In addition to the number of ways in which they attempt to cast their technology as environmentally friendly (as well as nanotechnological, security-enhancing, or whatever the hot trend of the day is), they walk the walk as well, being very heavy into recycling. So much so that it even extends to their licensees' press releases.
Today Isoclima announced they were taking SPD on the trade show circuit. Now, my question to you is, does this sound familiar at all?
It should.
To Isoclima's credit, the new PR doesn't entirely come off as a copy-and-paste of the one from two years ago, even though there are some aspects of it that are very similar: they specify the size of the sample being toured (larger than the one two years ago), and mentioned their future plans for film width (surprisingly, smaller than two years ago). In other news, they seem to have settled on a spelling for their brand name: the no-H version.
One sidelight of interest is the insight into the process this PR provides. Dainippon, though licensed to sell film and emulsion, is only sending Isoclima the raw production chemicals, an activity that doesn't even make use of their license. One might well gather from this that Dainippon is not as committed to the SPD infrastructure as some licensees.
But of course none of this matters a whit as REFR soars to new multi-year highs on this recycled news. That's life in the world of stock promotion for you.
Monday, October 01, 2007
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