Tuesday, March 03, 2009

Into their own hands

It's a strange world we find ourselves in these days. People are having trouble finding solace in much of anything, it seems, and some are being led to measures more desperate than they ever consider under ordinary circumstances.

Case in point: Research Frontiers, the company that has made an artform out of outsourcing every possible aspect of its business plan, has been driven to the point of actually promoting its SPD technology itself.

Lacking any images, it's impossible to judge the effectiveness or impressiveness of the "design center" REFR has set up in its headquarters. But at least it presumably answers one long-running complaint about why, if SPD is this revolutionary technology, REFR used none of it in its own office.

As REFR couches it in terms of "hosting events", it tends to suggest that the "display center" will not be routinely open to the general public. Still, it's a start, a "beginning of the beginning" so to speak. The big question is whether there's any time left.