Hard as it may be to believe, but a decade ago, shareholders in REFR were being told (while happily lapping up every word) that laptop and other flat-panel displays of the future would be powered by SPD technology.
No, really.
SPD, which to this day has a switching time measured in seconds, was being touted has having the potential to become the standard for what was at the time a very hot technological development field -- the ability to make affordable flat screens that weren't dim and flickering.
Never mind that SPD came (and still comes) exclusively in a monocolor blue. (Attempts at other colors are an overdue topic for another post.) Never mind that switching times were atrocious. Never mind that they weren't even close to even a VGA (640x480) resolution. No, SPD was going to be a bona fide flat-panel display technology, because Bob and Joe said so, and that was the end of it.
Amazingly, even to this day, REFR still lists computer displays as a feasible use for SPD, even as OLED technology is poised to make SPD even more thoroughly obsolete.
Technology may be in constant advance, but some hype never changes.
Wednesday, May 11, 2005
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