Past scorecards

A post from 2001 on the Yahoo! REFR board uncovered a similar scorecard to the one posted last Wednesday. For the period from August 2001 through July 2002, the following events were slated to occur (added comments in italics):

August:

• THV surfaces with demos and catalog

(After Saxe's margin call sale four days after the Thermoview rollout began, Thermoview was never heard from again on the sales front, and has subsequently had difficulty making their pre-negotiated minimum royalty payments.)

October:

• Inspectech announces major contract(s) (Boeing, Airbus, or Lockheed)

(Inspectech did actually announce a major contract in October. Unfortunately, there were two catches. First, the announcement was about Bombardier, not any of the big three named above. Second, and more importantly, the announcement was entirely phony.)

• Lang-Mekra demos at truck show create major buzz

(Lang-Mekra has not been heard from on the SPD front in years, and was not in 2001.)

• RFI runs expo for windows and building industry, architects, etc.; causes major excitement in the press & TV

(On their operating budget? Ha!)

By December:

• Hankuk/SPDInc announces new factory up and ready to mass produce

(The announcement was delayed to February. Whether it was ever "ready to mass produce" is something that will remain unknown, but we do know that it only produced a very small amount of film for specific demonstration projects.)

Possibly by December:

• Hankuk or OEMs announce contracts for moon roofs, visors, mirrors (Daimler; Hyundai? Kia? Other?)

(E. None of the above)

• GE, AP Technoglass, Bekaert announce that they will produce/market film

(GE hasn't been heard from since 1995, Bekaert much the same, and a representative from AP Technoglass was quote as saying, "nothing much ever came" of their SPD license.)

January:

• Lang-Mekra announces major contract(s) for truck mirors(sic)

(Again, Lang-Mekra had put SPD far behind it by this time.)

Possibly by February:

• THV announces growing level of orders for windows, skylights, etc.

(Thermoview was by this point starting to worry about staying in business at all.)

March through June:

• RFI announces several additional licensees

(This one came true. AGP Group was added as a licensee in June, and Isoclima in July. Give REFR this, they know how to play to their strengths!)

• Analysts begin following RFI, publishing; institutions start buying aggressively

(There actually was some buying as REFR entered its third (and final) year on the Russell 2000, but strangely, analyst coverage did not follow. Well, unless you count R. J. Falkner.)

• RFI earnings announced

(Hilariously, they never even "announce" losses even to this day.)

• Stock (now above 50) splits

(REFR dropped below $20 for the last time in August 2001, and was below $9 by the end of July 2002. I suppose you could call that a 2-for-1 split "the hard way")

• Black and faster particles announced

(Nope.)

• RFI begins to license companies in flat panel and PDA market

(Ha!)

• Vision Ease produces/sells spd sun glasses

(Vision-Ease was already gone by this time and, shockingly, did not come back.)

• Dividends declared

(Bwah!)

July:

• RFI breaks 100, unadjested(sic) for split

(Very ad-"jest"-ed, if you ask me.)

After July:

• Further run-up and second split by end of 2002

(Mercifully for shareholders, REFR's share price stabilized for the latter half of 2002. Otherwise the market bottom in 2003 might have been much more painful.)

• Many articles appear profiling Saxe's achievement.

(Yes, but none that the shareholders much liked. At least it wasn't going to be a biography.)

Of course, today, shareholders are carefully instructed to ignore the failings to meet past expectations as irrelevant to the glorious future REFR has ahead of it.

Sometimes you wonder if there's no punishment too great for this kind of stuff.